The Colorsonic is a handheld device from L’Oreal that aims to make the at-home hair coloring process less messy and more consistent. The wand-like device uses recyclable cartridges of dye and developer inserted into the handle, which it then mixes and distributes to the oscillating nozzle. Users simply brush the Colorsonic over their hair like they would any comb, and the dye is deposited onto their tresses, which is later rinsed out. Any remaining dye can be saved for future touch ups. To pick the perfect color for a specific hair history, the Colorsonic will also pair with a digital questionnaire and recommendation service, which asks for details like hair length, existing color, and gray coverage. Once a user chooses their color and appropriate amount, it ships directly to their home, paired with reusable gloves.
